Neuroscientist · AI practitioner · Writer
I build AI for a living, and write about using it well.
I’m Jeff Wurfel — a PhD neuroscientist, AI Tech Lead in film production, and the author of Before You Build. These are essays on judgment, craft, and closing the distance between what AI promises and what it actually delivers.
Recent writing
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Why 95% of AI Projects Fail (and How to Land in the 5%)
MIT found 95% of enterprise AI projects deliver no value — and winners ran the same models as losers. The failure isn’t the tech; it’s the first conversation — and that’s the part you can fix.